Selected projects from 2010-2020
In my 10+ years of journey at KAUST, I had the opportunity to work on different projects such as:
Update the KAUST branding strategy
Enhance the University logo
Annual visual identities
Official publications
Annual reports
High-level publications
Promotional items
Giftshop identity and merchandise
High delegates gifts
Employees’ anniversaries branding & awards
The fifth-anniversary identity
Exhibitions
+15 talented designers
KAUST’s motto, “Through inspiration, discovery,” was the inspiration to drive the Design Team, an in-house multinational design unit I led and helped create to oversee all of KAUST’s branding & marketing projects.
More than 15 talented designers (from Saudi Arabia, Ukraine, Germany, South Africa, Lebanon, United States, Jorden, Egypt, and France) have collaborated to create KAUST’s brand, to stand out with its unique & creative identity in the first decade of existence.
The new market-face logo later has been used on several occasions, and now it’s part of the logo variations.
photo credits: @mclarenf1
Using the university’s calligraphy, Through Inspiration, Discovery, for the KAUST community and students. And another version for the international visitors with a calligraphy that’s says Kingdom of Saudi Arabia.
Unconventionally daring and efficiently functional design solutions.
