A Passion for Branding & Visual Storytelling
I help founders and small business owners build & elevate their brands.
I’ve spent over 22 years in design and branding, shaping identities that stand out and creating visuals that leave an impact. My journey started in Chemical Engineering, but my passion for design led me to where I am today—helping brands craft authentic, visually compelling identities.
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Though awards haven't found their way into my story, here's a peek into what makes me, me...
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As a Brand & Design Strategist at KAUST, I weave strategic magic into every design & branding project.
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2001 - Present
Brand Identity Designer, Freelancer
2024 - Present
Brand & Design Strategist, KAUST
2021 - 2024
Creativity & Branding Senior Strategist, KAUST
2022
Branding Strategist, Office of the President, KAUST
2019 - 2021
Senior Branding Specialist, Office of VP, KAUST
2014 - 2019
Art Director & Design Lead, KAUST
2013 - 2014
Senior Graphic Designer, KAUST
2010 - 2013
Graphic Designer, KAUST
I collaborate with clients to craft strategic and timeless brand identities. From logos to environmental branding, I ensure every touchpoint enhances brand recognition.
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Design is a journey that we both take together!
My Approach
Every brand carries a distinct story, and my role as an Art Director & Designer is to translate that story into a compelling visual identity. I take a strategic and collaborative approach, ensuring that every design choice aligns with your brand’s essence and long-term vision.
1. Discovery & Strategy
Understanding your brand’s core, audience, and market through research, positioning, and strategic direction.
2. Design & Development
Crafting a distinctive visual identity—logos, typography, color systems, and supporting visuals—while refining designs through a collaborative process.
3. Refinement & Finalization
Iterating and fine-tuning until your brand identity is cohesive, impactful, and ready for implementation.
4. Implementation & Support
Providing guidance and assets for seamless brand application across digital and physical touchpoints.
5. Evaluation & Future Planning
Assessing brand performance and ensuring adaptability for long-term success.