A Passion for Branding & Visual Storytelling

I help founders and small business owners build & elevate their brands.

I’ve spent over 22 years in design and branding, shaping identities that stand out and creating visuals that leave an impact. My journey started in Chemical Engineering, but my passion for design led me to where I am today—helping brands craft authentic, visually compelling identities.

Though awards haven't found their way into my story, here's a peek into what makes me, me...

As a Brand & Design Strategist at KAUST, I weave strategic magic into every design & branding project.

Experience Highlights

2001 - Present

Brand Identity Designer, Freelancer

2024 - Present

Brand & Design Strategist, KAUST

2021 - 2024

Creativity & Branding Senior Strategist, KAUST

2022

Branding Strategist, Office of the President, KAUST

2019 - 2021

Senior Branding Specialist, Office of VP, KAUST

2014 - 2019

Art Director & Design Lead, KAUST

2013 - 2014

Senior Graphic Designer, KAUST

2010 - 2013

Graphic Designer, KAUST

I collaborate with clients to craft strategic and timeless brand identities. From logos to environmental branding, I ensure every touchpoint enhances brand recognition.

Design is a journey that we both take together!

My Approach

Every brand carries a distinct story, and my role as an Art Director & Designer is to translate that story into a compelling visual identity. I take a strategic and collaborative approach, ensuring that every design choice aligns with your brand’s essence and long-term vision.

1. Discovery & Strategy

Understanding your brand’s core, audience, and market through research, positioning, and strategic direction.

2. Design & Development

Crafting a distinctive visual identity—logos, typography, color systems, and supporting visuals—while refining designs through a collaborative process.

3. Refinement & Finalization

Iterating and fine-tuning until your brand identity is cohesive, impactful, and ready for implementation.

4. Implementation & Support

Providing guidance and assets for seamless brand application across digital and physical touchpoints.

5. Evaluation & Future Planning

Assessing brand performance and ensuring adaptability for long-term success.