I help founders and small business owners build & elevate their brands.
Across a dynamic journey spanning over two decades of experience in design, branding, and creative service I've honed invaluable expertise in shaping strategies and crafting impactful, unforgettable experiences.
Though awards haven't found their way into my story, here's a peek into what makes me, me...
Professional Presence
As the Creativity & Branding Senior Strategist at KAUST, I weave strategic magic into every design & branding project.
Academic Crossroads
Despite my studies in Chemical Engineering at King Abdulaziz University, my heart found its true calling in design, steering my career path.
2001 - Present
Brand Identity Designer, Freelancer
2024 - Present
Brand & Design Strategist, KAUST
2021 - 2024
Creativity & Branding Senior Strategist, KAUST
2022
Branding Strategist, Office of the President, KAUST
2019 - 2021
Senior Branding Specialist, Office of VP, KAUST
2014 - 2019
Art Director & Design Lead, KAUST
2013 - 2014
Senior Graphic Designer, KAUST
2010 - 2013
Graphic Designer, KAUST
Design is a journey that we both take together!
MY approach
Every brand tells a unique story
As a freelance Creative Director and Designer, I collaborate closely, aiming to understand your brand's essence and goals deeply.
My focus is on crafting authentic brand identities that resonate profoundly with your audience.
1. Discovery & Strategy
As a freelance Creative Director and Designer, I collaborate closely, aiming to understand your brand’s essence and goals deeply. My focus is on crafting authentic brand identities that resonate profoundly with your audience.
2. Design & Development
Creating visual elements that authentically reflect your brand’s identity, we iterate closely based on your feedback.
3. Refinement & Finalization
Continual refinement ensures your vision is realized, culminating in a comprehensive brand identity package.
4. Implementation & Support
I assist during implementation, providing guidance for consistent brand application.
5. Evaluation & Future Planning
Post-implementation assessment and recommendations guide the brand’s future evolution and growth.
WHAT THEY SAID