>
200
CLIENTS
>
300
PROJECTS COMPLETED
*as a freelancer only
>
15
Years EXPERIENCE
I work with founders and small-sized business owners. Building & developing their brands professionally and communicating their message through unconventionally daring and efficiently functional design solutions.
A Chemical Engineer, King Abdulaziz University.
Mini MBA in Marketing.
Mini MBA in Brand Management.
I get inspired by little gems like my daughter Lanna!
I eat deadlines for breakfast (okay, maybe too much!) 🙄
Met the one and only Aaron Draplin at HOW Design in 2016!
*as a freelancer only
Personal Branding
Logo Design
Business Cards & Stationery
Brand & Style Guidelines
Visual Communications
Art Direction (Brand & Social Media)
Brand Strategy
Editorial Design (Brochures & Booklets)
Interactive Reports
Print Design (Posters, Reports, Books)
Social Media Design
Website Design
Packaging & Label Design
Menu Design
I’ve worked with brands from large-scale educational organizations to local startups throughout my career. My 20+ years of experience in design and branding allowed me to understand what works and what does not.
Through a process of research, concept development & design, I help build distinct visual storytelling for brands.
Design is a journey that we both take together!
A nonlinear process. Stages may overlap, and often it goes back & forth to ensure effective results.
Finding more about the brand. Competitors. Benchmarking.
Creating the brand’s identity, including the logo, typography & color palettes.
Refining and tweaking until a shortlist of concepts has been selected.
Implementation and creation of all branding assets from the selected concept.
Deliver files and branding guidelines & provide support for building the brand.
Unconventionally daring and efficiently functional design solutions.
