I help founders and small business owners build & elevate their brands.

Across a dynamic journey spanning over two decades of experience in design, branding, and creative service I've honed invaluable expertise in shaping strategies and crafting impactful, unforgettable experiences.

Though awards haven't found their way into my story, here's a peek into what makes me, me...

I work at KAUST

Professional Presence

As the Creativity & Branding Senior Strategist at KAUST, I weave strategic magic into every design & branding project.

Academic Crossroads

Despite my studies in Chemical Engineering at King Abdulaziz University, my heart found its true calling in design, steering my career path.

I live in KAEC

WORK
EXPERIENCE

2001 - Present

Brand Identity Designer, Freelancer

2021 - Present

Creativity & Branding Senior Strategist, KAUST

2022*

Branding Strategist, Office of the President, KAUST

* 6 six months assignment to update KAUST's Brand Identity and Develop a Brand Guideline.

2019 - 2021

Senior Branding Specialist, Office of VP, KAUST

2014 - 2019

Art Director & Design Lead, KAUST

2013 - 2014

Senior Graphic Designer, KAUST

2010 - 2013

Graphic Designer, KAUST

Design is a journey that we both take together!

MY approach

Every brand tells a unique story

As a freelance Creative Director and Designer, I collaborate closely, aiming to understand your brand's essence and goals deeply.

My focus is on crafting authentic brand identities that resonate profoundly with your audience.

1. Discovery & Strategy

As a freelance Creative Director and Designer, I collaborate closely, aiming to understand your brand’s essence and goals deeply. My focus is on crafting authentic brand identities that resonate profoundly with your audience.

2. Design & Development

Creating visual elements that authentically reflect your brand’s identity, we iterate closely based on your feedback.

3. Refinement & Finalization

Continual refinement ensures your vision is realized, culminating in a comprehensive brand identity package.

4. Implementation & Support

I assist during implementation, providing guidance for consistent brand application.

5. Evaluation & Future Planning

Post-implementation assessment and recommendations guide the brand’s future evolution and growth.

WHAT THEY SAID