Engage global talent in crowdsourcing for Saudi National Priorities.

Create crowdsourcing initiatives that challenges local and international talent to identify ideas and solutions for Saudi Arabia National Priorities.

service: brand strategy, brand identity design, visual communication, art direction, web design

Logo and Identity Concept

Pattern Fusion: Uniting Data and Design in KAUST's Beacon-Inspired Emblem

The logo concept intertwines data within patterns, utilizing dots to symbolize the crowd and the ecosystem, while lines represent systems and processes—all encapsulated and designed within a geometric shape inspired by KAUST's Beacon Shape. The overall look and feel reflect strength, efficiency, and professionalism.