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KAUST Prize

Engage global talent in crowdsourcing for Saudi National Priorities.

Create crowdsourcing initiatives that challenges local and international talent to identify ideas and solutions for Saudi Arabia National Priorities.

service: brand strategy, brand identity design, visual communication, art direction, web design

Logo and Identity Concept

Pattern Fusion: Uniting Data and Design in KAUST's Beacon-Inspired Emblem

The logo concept intertwines data within patterns, utilizing dots to symbolize the crowd and the ecosystem, while lines represent systems and processes—all encapsulated and designed within a geometric shape inspired by KAUST's Beacon Shape. The overall look and feel reflect strength, efficiency, and professionalism.