Empowering Saudi Youth in STEAM at KAUST!
In alignment with the Kingdom's vision to expand and diversify its economy, this camp stands as a cornerstone in cultivating essential 21st-century Science, Technology, Engineering, and Mathematics (STEM) skills.
service: brand strategy brand identity design, visual communication, art direction, web design
Crafting a dynamic identity capturing the essence of a futuristic cosmos, infused with a Saudi essence and adorned with captivating Arabic typography.
Objective
Craft a dynamic brand identity and logo design for Space 2101, a five-day STEM & Space adventure program aimed at Saudi school students aged 12 to 15. The initiative fosters collaborative learning, challenging teams to design sustainable habitats for extraterrestrial environments. Align the visual elements with the Kingdom's economic diversification vision while emphasizing the development of essential 21st-century Science, Technology, Engineering, and Mathematics (STEM) skills.
Key Message
Empower and inspire the future generation of scientists by fostering creativity, innovation, and problem-solving abilities through hands-on experiences in space habitat design.
Target Audience
Saudi school students aged 12 to 15 eager to explore STEM fields, passionate about space exploration, and seeking opportunities for hands-on learning experiences.
Approach
Employing a logo adorned with the Arabic name in the event's identity, seizing the groundbreaking nature of Space 2101's debut in the Middle East, to underscore and celebrate this unprecedented occasion.
