At KAUST, I’ve worn many hats across design, creativity, and branding, from Graphic Designer to Creative & Brand Lead. My roles have included Art Director, Branding Strategist, and Creativity & Branding Senior Strategist, giving me a well-rounded perspective on creative leadership. I’ve had the privilege of working closely with senior leadership, researchers, and startups, delivering high-impact design projects and contributing to brand strategies at the highest levels.

I approach every project with a strategic mindset and creative vision, ensuring that every design not only tells a story but also creates a memorable experience. My focus is on crafting authentic brand identities that resonate and inspire.